Another important cognitive process associated with creativity is latent inhibition--a filtering mechanism in the brain that determines whether we respond to an object in our environment with wonder and novelty (known as "latent inhibition") no matter how many times we've seen it before and mentally tagged it as being irrelevant to our current goals and needs. Eminent creative achievers at Harvard were found to be seven times more likely to have a reduced latent inhibition--meaning they had a harder time filtering out seemingly irrelevant information from others. But here's the thing: The information did turn out to be relevant!