Aristotle was among the first to recognize that there are at least two ways to pursue happiness. He called one "eudaimonic"--in harmony with one's good (er) inner spirit (daemon)And the other "hedonic"--aimed at positive, in-the-moment, inherently self-centered experiences. Aristotle clearly took a side on the issue, deeming the hedonic rite primitive and vulgar, and upholding the eudaimonic life as noble and pure.